Renowned for its pinpoint accuracy, Alcodetector’s breathalysers are designed with a promise that alcohol won’t find a place to hide. To bring this concept to life, a clever and engaging social media banner and outdoor campaign was crafted, uniquely tailored to the Lithuanian market.
The campaign plays with common Lithuanian names, identifying alcoholic beverages hidden within them, letter by letter. For instance, the name ‘SAULIUS’ reveals ‘ALUS’, the Lithuanian word for beer. The concept was further enhanced by selecting background colours for each ad that symbolise the specific beverage concealed within the names.
