Lithuanians are highlanders at heart, even without mountains. This powerful spirit—the drive to "move mountains" and achieve the seemingly unachievable—is at the core of Medicinos Bankas' significant rebrand. The bank has a new name, URBO, which it borrows from the man-made hill in the Curonian Lagoon. It is a tribute to the nation's enduring ambition and ability to create something remarkable where there was once nothing.
